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Facebook study rebuts the 'echo chamber' effect

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Computerworld - On Facebook, you might see a fair number of news articles shared by friends supporting Republican presidential candidates as the race heats up. Even if you're a Democrat. The site's News Feed ranking, which can control the posts users see based on their personal information and activity on the site, has produced what some have called a "filter bubble" or "echo chamber": a homogenous stream composed primarily of like-minded posts, leaving little room for other points of view. Questions around the diversity of content in News Feed are not going away, given that many people now get their news on Facebook.To read this article in full or to leave a comment, please click here

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